4 октября футбольный клуб «Витебск» впервые сыграет в новой спортивной форме, дизайн которой разработан в стилистике идей супрематизма и художников витебской школы. Коллаборация спорта и искусства посвящена трем важным юбилеям 2020 года: 100-летию художественного объединения УНОВИС, 60-летию футбольного клуба «Витебск» и 130-летию выдающегося художника и архитектора Эль Лисицкого, входившего в состав витебского УНОВИСа.
Уникальный проект, не имеющий аналогов в мире, стал возможен благодаря партнерству Центра белорусско-еврейского культурного наследия и компании «Ничего Обычного» при поддержке Музея истории ВНХУ и футбольного клуба «Витебск». Комплекты формы переданы в дар клубу.
представляет собой адаптацию и художественное переосмысление знаменитой работы Эль Лисицкого «Клином красным бей белых!», впервые опубликованной в 1920 году в Витебске. Самый известный вариант этой работы – на черном фоне, так выглядит форма вратарей. Первый вариант этой работы был в синем цвете, и этот цвет определен для формы остальных игроков команды и перекликается с фирменным цветом клуба
Nothing Ordinary — these are The Players Of Planet Earth.It all started as a social project, which we timed to coincide with the "Change the Game" tournament, together with the "Such Things" foundation.
The key idea of the project was that the essence of playing in a team is mutual assistance.
After all, if you play for each other, it will increase your personal result.For the planet Earth, we are one team. We tried to carry this thought through time, and in 2022 it sounded in a new way, transforming into something very important.
At a time when neighboring worlds are engaged in destruction, we dream of people realizing that they are part of a single whole.At the World Cup in Qatar, we make another version of "Players of the planet Earth", and translate one of our main phrases "Fatigue is an illusion" into all languages of the participating countries of the World Cup, and create the opportunity to communicate with every person we meet, expressing the lack of borders.In the future, the main idea of the project will be transformed and continue to manifest itself on various products of the company.
After all, we sincerely believe that each of us is part of the same team.
We translated the phrase "Fatigue is an illusion" into the languages of the participating countries of the World Cup in Qatar so that every passerby in Doha could feel the unity of the football world and the absence of any borders.We are fighting for a place in the sun, for the right to lift a trophy and be called a champion, but game is only a small part of life.
Going beyond stadiums, courts, boxes and offices, remind yourself: on the global scale, we are one team.
If you tirelessly play for each other and act harmoniously, then everyone individually will become a little better and happier.
This is the law of football.
This is the law of life.
Now people who have studied the football world from the inside are working on the implementation, having gone through all the steps from children's football to all professional leagues in Russia and abroad. And people from the world of creativity: professional photographers, videographers, journalists, musicians who help to realize our ideas. We have seen from personal experience that football unites.