On October 4th, the football club "Vitebsk" will play for the first time in a new sports uniform, the design was developed in the style of ideas of suprematism and artists of the Vitebsk school. The collaboration of sports and art is dedicated to three important anniversaries in 2020: the 100th anniversary of the UNOVIS Art Association, the 60th anniversary of the Vitebsk football club and the 130th anniversary of the outstanding artist and architect El Lisitsky, who was part of the Vitebsk UNOVIS.
The unique project, which has no analogues in the world, became possible thanks to the partnership of the Center for Belarusian-Jewish Cultural Heritage and the company "Nothing Ordinary" with the support of the VNKHU History Museum and the football club "Vitebsk". Sets of uniforms were donated to the club.
On October 4th, the football club "Vitebsk" will play for the first time in a new sports uniform, the design was developed in the style of ideas of suprematism and artists of the Vitebsk school. The collaboration of sports and art is dedicated to three important anniversaries in 2020: the 100th anniversary of the UNOVIS Art Association, the 60th anniversary of the Vitebsk football club and the 130th anniversary of the outstanding artist and architect El Lisitsky, who was part of the Vitebsk UNOVIS.
The unique project, which has no analogues in the world, became possible thanks to the partnership of the Center for Belarusian-Jewish Cultural Heritage and the company "Nothing Ordinary" with the support of the VNKHU History Museum and the football club "Vitebsk". Sets of uniforms were donated to the club.
The set is an adaptation and artistic reinterpretation of El Lissitsky's famous work "With a Red Wedge, beat the Whites!", first published in 1920 in Vitebsk. The most famous version of this work is on a black background, this is how the goalkeepers' uniform looks. The first version of this work was in blue, and this color is defined for the uniforms of the other players of the team and echoes the corporate color of the club.
Now people who have studied the football world from the inside are working on the implementation, having passed all the steps from children's football to all professional leagues in Russia and Abroad. We also have people from the creative world: professional photographers, videographers, journalists, musicians who help to implement our ideas. We have seen from personal experience that football unites.